Aesthetics vs. Genetic is a site-specific installation project developed in Havana, in which a gallery space was transformed into a simulated commercial environment. Images created specifically for the project occupied the gallery walls, adopting the visual language of advertising and retail display. Shoes and T-shirts were offered to the public as deceptive commercial products, blurring the boundary between exhibition and consumption. The project confronts aesthetic desire with programmed behavior, exposing how visual culture operates as a mechanism of persuasion and control. Art and commerce collide, not as opposites, but as interchangeable systems.
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Experiences. 2006
Technique: Digital photography later intervened, with handwritten words added.
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Desire. 2006
Technique: Digital photography later intervened, with handwritten words added.
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The Rest. 2006
Technique: Digital photography later intervened, with handwritten words added.
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Vanity. 2006
Technique: Digital photography
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Exhibition Project Aesthetics X Genetics, fragments from the exhibition at Galería 23 y 12, Havana, Cuba.
Business card for the Aesthetics x Genetics project
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Some images from the exhibition at the gallery of the ESTHETICS X GENETICS project.
Some images from the exhibition at the gallery of the ESTHETICS X GENETICS project.
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Text about Nadal Antelmo by Dannys Montes de Oca Moreda (click link below)
